future of art and art galleries in the metaverse

The art world is changing very rapidly, from the influence of covid placing more auctions and galleries online, to the world of NFTs bringing a new way for artists to showcase their art in exciting ways. One venue ripe for innovation, for artists, art galleries, and even art auctions, is the metaverse. Let’s jump into some of the amazing ways that we will see the metaverse and art world cross paths in the virtual landscape!

Artists and the Metaverse – A New Platform to Create & Collaborate on Your Art

If you’re an artist, and not even necessarily a digital artist, you’ll find a home in the metaverse. For digital artists, it’s a neverending virtual world of possibilities. Just imagine this, you use a VR headset and create your incredible art, in real-time, and you can choose to do it in a public square of sorts, in front of a metaverse audience. Maybe even the audience or other artists collaborate on your art piece. Or you create your art, maybe using one of the many VR art programs, and then implement that into the metaverse, to sell directly to art connoisseurs and fans. Of course, an artist can still use standard 3D modeling software if they don’t have a VR capable device, such as Blender, Maya, or 3ds Max. As an example, watch or skip through some of this amazing tutorial on VR art:

One of the huge upsides for artists and designers in the metaverse is the cost of supplies. By not needing physical paint, canvas, brushes, or whatever the media used, artists can save hundreds to thousands of dollars per year. This also generally has a net positive impact on the environment, by reducing the sometimes harmful chemicals in art supplies like paint, as well as the resources used in manufacturing of the supplies, and the sources of the supplies themselves (trees, petroleum from plastics and similar)

Art Galleries and the Metaverse – Innovating Art Shows in a Post-Covid World

Art galleries have had a rough time over the last few years, as many artists and art-related businesses and venues have also had over the pandemic era. As many moved to online auctions and zoom-type scenarios, or simply delayed their art shows, it’s exciting to see platforms like the metaverse that are globally-accessible and 24/7.

Art galleries have slowly been turning to a more immersive experience through technology over the last 5-10 years. From interactive and evolving exhibits using computer technology, to now AR and VR technology, we’re seeing a new evolution of modern art exhibit possibilities. 

With the metaverse, art galleries and art shows have a few key benefits, including:

  1. Unlimited floor and wall space for art exhibits (this is up to the platform of course, as some metaverse projects do use artificial scarcity in their projects, but we don’t see this as a permanent or consistent aspect)
  2. Unlimited possibilities in the interactivity of the art. Since metaverse can be gamified, so can art, and many metaverse projects can accept a wide variety of audio and visual file types. With haptic feedback suits and more, it’s even possible to “feel” the metaverse art.
  3. An always on, globally accessible gallery. No hours or limits to the location mean more potential eyes on your metaverse art gallery.

Art Auctions and Art Sales in the Metaverse

The future of art commerce and sales in the metaverse is another opportunity still relatively untouched. Of course you’ve likely heard of NFTs by now, and they are only the tip of the iceberg when it comes to metaverse-integrated art. NFTs allow artists, art brokers, and art owners to independently verify their art on a blockchain such as Solana or Ethereum. This will help drastically reduce fraud and enforce the value of owning an “original” piece of artwork.

Art sales and auctions in the metaverse may even eclipse sales in the real, physical world venues. Imagine it in the same way that Amazon and Ebay overtook the consumer goods and auction world. An essentially “always on” platform, and the ability for many more to access and interact in these sales and auctions. 

Next imagine an auction room that can fit hundreds if not thousands of people, but when they want to bid, raising their hand in the metaverse triggers a bid automagically, with the ability to see the hands raised, but the power of metaverse technology to instantly register and track those bids in real time. Not only that feature, but many more are possible, such as the ability for payment of the auction/art sale to be instantly withdrawn from a cryptocurrency transaction, and percentage sent to the auction house/platform, and all faster than a ACH bank transfer or credit card payment, and with sub-penny transaction fees (on certain more advanced blockchains like Solana)